Introducing Rust, Taupe, Olive, & Coral: Shades Rooted in Nature

There’s something magical about how autumn light filters through leaves, casting a warm glow that transforms everything it touches. Our latest Auren collection for Autumn/Winter 2025 captures this essence with four new colours that celebrate the natural world: Rust, Taupe, Olive, and Coral.

Each one reflects the changing landscapes of autumn, the quiet elegance of cooler days, and the effortless style of a well-traveled life.

Let’s explore the inspiration behind each shade and why they deserve a place in your collection this year.

Rust is the colour of change. It mirrors the shifting landscapes of autumn, the turning leaves, and the rich earth beneath our feet. Warm, inviting, and quietly confident, yet versatile enough to feel like a neutral. It carries depth without being overpowering, making it a natural fit for effortless dressing in the cooler months.

When Louisa, our founder, envisioned rust for the Auren collection, she saw movement, the way sunlight catches the red undertones in fallen leaves, the way linen softens over time, the way nature subtly transforms as the seasons shift. This shade is about stories woven into fabric and the beauty in the organic aging of materials.

Rust has a history as old as metal itself, yet in fashion, it’s refreshingly modern. Rust takes on a soft, lived-in feel in linen twill, draping elegantly in our Morrisey Linen Twill Pants, offering a balance of structure and ease. 

Rust also adds a sophisticated earthiness to the Stella Linen Top – the perfect layering piece as the weather cools. Wrapped around your shoulders in the Lumi Linen Scarf, rust brings warmth and depth. Even in the smallest details, like our Linen Twill Scrunchies, it feels rich, grounding, and nostalgic in the best way.

Paired with warm neutrals, rust enhances the season’s natural palette. Styled with crisp whites, it feels fresh and modern. Set against charcoal, it carries an understated elegance. This colour is for those who embrace change and find beauty in the imperfect, well-worn, and evolving.

Some colours demand attention. Others offer quiet confidence but effortless sophistication. Taupe is the latter. 

Taupe is the colour of soft, windswept landscapes, aged stone, and tree bark in the fading autumn light. Not quite brown, not quite grey, it sits comfortably between the two, making it one of the most versatile and timeless shades for the cooler months.

Taupe never feels dull. It allows texture and shape to shine while remaining undeniably elegant. It effortlessly pairs with deeper hues such as charcoal and rust and offers a soft, tonal look when layered with lighter neutrals.

Taupe adds depth to our Peony Midi Linen Dress and Morrisey Linen Twill Pants, while the Lumi Linen Scarf brings warmth and calm. Even in Linen Twill Scrunchies, the colour brings a soft, effortless touch.

Timeless and versatile, taupe isn’t bound by trends. Whether worn head to toe for a minimalist look or as a grounding element to balance bolder shades, taupe carries a quiet confidence that never fades.

Olive captures the richness of autumn undergrowth, the depth of evergreen forests, and the quiet strength of nature. Originally used in military uniforms for its ability to blend into the landscape, olive has since found its place in fashion as a shade that stands out effortlessly while remaining understated.

Olive is a colour of resilience, refinement, and a deep connection to the outdoors. It bridges earthy warmth and cool sophistication. It carries the optimism of yellow and the calmness of blue, symbolising renewal, wisdom, and harmony.

Artists and designers have long celebrated olive’s depth. Claude Monet played with its richness in Bridge Over a Pond of Water Lilies, while Thomas Wilmer Dewing showcased its timeless elegance in Symphony in Green and Gold. Today, designers like Marc Jacobs and Isabel Marant weave olive into their collections for its effortless sophistication, while Balenciaga and Gucci highlight it in accessories as a versatile yet luxurious hue.

Combined with linen fabric, olive takes on a beautifully organic texture, making it the perfect shade for layering during autumn and winter. Our Charli Linen Shorts exude effortless comfort while remaining polished. Styled with warm tones like rust and taupe, olive enhances the natural palette of the season. Paired with crisp whites or charcoal, it feels sophisticated and modern.

Coral is warm yet soft, bold yet effortless, and vibrant yet refined. Sitting between pink and orange, it carries the strength of a citrus shade while remaining as delicate as a seashell. Named after the marine invertebrates that decorate the ocean floor, coral has long been associated with freshness, energy, and optimism.

Often, autumn and winter wardrobes lean into deeper, moodier shades, but coral offers something different — a soft glow amidst the season’s neutrals, a reminder that warmth exists even in the crispest air. It exudes comfort, femininity, and quiet confidence. Perfect for both elegant dressing and effortless everyday wear.

Coral has always been popular in fashion. In 2019, Pantone named ‘Living Coral’ the Colour of the Year, celebrating its ability to mesmerise and uplift. Whether used in bold statements or subtle accents, coral brings a fresh, invigorating energy that works across seasons.

With our Auren collection, coral takes on a natural, sun-kissed softness, making it a standout shade in the Viola Linen Top, designed to brighten layered autumn looks. The Peony Midi Linen Dress in Coral is effortlessly elegant, offering fluid movement and warmth.

Coral proves itself as a modern, gender-neutral shade that adapts to every style. Whether paired with warm earthy tones or cool neutrals, it brings a sense of lightness, warmth, and versatility to any wardrobe.

Each shade in the Auren collection tells a story, woven into breathable linen for effortless styles. Designed to be lived in, layered, and loved, these pieces transition you seamlessly from crisp mornings to cool evenings. 

Find the colours that speak to you. Discover Auren today.